Plintz Seller Presentation
Your roadmap to selling a homeCentury 21 Masters

Getting started

We learn your home, your timeline and your goals, and land on a pricing strategy together.

  1. Initial call
  2. Property visit
  3. Pricing strategy
    Price begins as a range. The list price is determined based on motivation and market conditions.
  4. Listing documents
    Contract, Real Property Report (RPR), IDs.

Prepare to launch

The home gets show-ready, the media gets made, and the market hears it's coming before it's public.

  1. Listing prep
  2. Staging consultation
  3. Professional media
    Measurements, photos, video, drone, floor plans and iGuide 3D tour, completed in one appointment.
  4. Property website
    A dedicated site for your home with the full media, details and inquiry capture.
  5. Pre-marketing
    Before we go live: a Coming Soon video on social, a Coming Soon sign, a blast to our database of buyers, agents and investors, and flyers to the neighbours.
  6. Confirm listing price

On the market

Your home goes public. Content, showings and open houses run, and we track every signal.

  1. Public listing on MLS & REALTOR.ca
  2. Marketing campaign begins
    Video, reels and posts pushed across our Instagram, TikTok, Facebook and YouTube. Every comment and DM is captured as an inquiry, followed up and turned into showings, and we report the results back to you.
  3. Showings
  4. Agent feedback
  5. Open house + Open House content
  6. Weekly listing stats
    REALTOR.ca views and saves, so we can see which way your listing is trending.
  7. Review competition

Read the market

One honest conversation about what the activity is telling us, and one decision.

  1. Discuss activity & price strategy
    We review showings, feedback and the competition together and choose a path.
If the market is responding
Stay the course
Keep marketing, keep showing, keep reviewing.
If the market is telling us something
Price adjustment
All buyers with matching search criteria receive a notice of price adjustment, and we alert every agent who has shown the property.

↻ Either path returns to showings until there's an offer.

Offer to firm

An offer comes in. We negotiate, the buyer does their due diligence, and the sale goes firm.

  1. Offer
    We notify all agents that have shown the property that we've received an offer, to ensure we use all interest and don't miss out on competing offers.
  2. Negotiate
  3. Home inspection
  4. Appraisal
  5. Waiver: firm sale
    Conditions are waived. Your home is sold.

Closing

Lawyers, moving and the final walkthrough. We stay on it until the keys change hands.

  1. Lawyer meeting
  2. Moving prep
    Prior to possession, issues are common. Our team connects you with contractors, cleaners, surveyors and more to make the sale as easy as possible.
  3. Buyer's pre-possession walkthrough
    The buyer visits to ensure the home is clean, in good repair, and all appropriate items and appliances are left behind.
  4. Possession day
  5. Just Sold content
MarketingKey decisionMilestone